Figure 1 from pexels retrieved from: https://www.pexels.com/photo/aircraft-airplane-architecture-indoors-276126/
Transmedia refers to a narrative or media element that is dispersed among multiple media platforms (Kinder, 1991, as cited by Alper & Herr-Stephenson, 2013). Jenkins (2011) argues that transmedia is a concept that is still emerging and believes that groups of people are defining it differently for different purposes. However, Jenkins (2011) defines the concept ‘transmedia storytelling’ as logical thinking about the flow of content across various media platforms.
“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purposes of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story” Henry Jenkins, 2011.
There are many examples of transmedia. The most referenced examples of transmedia content are;
- Star Wars
- Star Trek
- The Matrix
Star Wars released their first film on 27th October 1977, from then on have become an example of transmedia by dispersing their content among several media platforms such as;
- Story books
- Video games
- Theatre plays
- Television series
- Educational resources
Well developed transmedia experiences can potentially be a valuable tool for teaching and learning (Alper & Herr-Stephenson, 2013).
The characteristics of transmedia that are useful for learning are;
Resourceful– Transmedia supports learning of digital media literacy.
Social– Transmedia involves learners communicating with others.
Mobile– Mobile technologies and movement between platforms and settings.
Accessible– Wide range of digital and non-digital media, this allows accessibility to a wider audience of learners and children.
Replayable– Transmedia allows content to be re-visited. This accommodates all learning abilities.
(Alper & Herr-Stephenson, 2013, pp. 367-368).
Transmedia storytelling presents the opportunity to teachers and learners to participate in rich virtual experiences that fosters students’ engagement and learning (Fleming, 2013). Transmedia combined with pedagogy shift the dynamic off control in learning from the teachers to the learners, this facilitates learning in a rich, fruitful and engaging g way. Transmedia storytelling is a learning tool with the potential to motivate, persuade and educate (Fleming, 2013).
The possibilities of learning for children are not yet fully recognised, more research is needed to identify the positive outcomes transmedia may have on social skills, cultural competencies and various literacies (Alper & Herr-Stephenson, 2013, p. 368).
Alper, M., & Herr-Stephenson, R. (2013). Transmedia Play: Literacy Across Media. The National Association for Media Literacy Education’s Journal of Media Literacy Education 5:2 (2013) 366-369. Retrieved from: https://lms.curtin.edu.au/bbcswebdav/pid-6023622-dt-content-rid31513333_1/courses/2018_20_EDUC1015_V1_L125_A1_EXT_648523/2018_18_EDUC1015_V1_L125_A1_EXT_647485_ImportedContent_20171208014635/Transmedia%20Play_%20Literacy%20Across%20Media.pdf
Favreu, J. (2018). Image of Star Wars from starwars.com Retrieved from: https://www.google.com.au/search?q=star+wars+images&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi9jeOZlfvdAhURdXAKHcq8De4Q_AUIDigB&biw=1006&bih=638#imgrc=lE81xaVMBeQAIM:
Flemming, L. (2013). Expanding Learning Opportunities with Transmedia Practices: Inanimate Alice as an exemplar. The National Association for Media Literacy Education’s Journal of Media Literacy Education 5:2 (2013) 370-377. Retrieved from: https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1124&context=jmle
Hubert, K. (2018). Video of Transmedia in Star Wars. Youtube . Retrieved from: https://www.youtube.com/watch?v=adKYlQwvpK0&feature=youtu.be
Jenkins, H. (2011). Transmedia 202: Further reflections. Retrieved from: http://henryjenkins.org/blog/2011/08/defining_transmedia_further_re.html
Merkin, A. (2014). What are some good examples of transmedia storytelling. Quora. Retrieved from: https://www.quora.com/What-are-some-good-examples-of-transmedia-storytelling-1